A well-lit counter entices customers, and an appealing display increases sales.

Produce retailing is a challenging business. Shoppers want the best quality food at great prices. They are drawn to the welcoming ambience of a well-lit department, and they’re more likely to buy products that are well presented.

Honourtek developed the Delux Series™ Food Colors to help high-end grocers differentiate themselves, and create an experience that feeds the irresistible urge to purchase. Our Delux Series™ Food Colors, and Delux Series™ Bread & Bakery arrays have color points designed for the optimal appearance of grocery merchandise.


Delux Series Meat & Deli lights capture vibrant, nuanced color patterns to display meat in an appealing way. With a nominal 3200K CCT positioned off the blackbody curve, the color point is tuned to enhance red tones in meat, while maintaining a clean white contrast for its marbling and texture.

The bakery section is one of the most evocative parts of the food department. Delux Series Bread & Bakery lights have a warm white color tone. Their nominal 2500K CCT highlights the browns and golds in baked goods, emphasizing a fresh out-of-the-oven appearance.


Series:  Food Series

Part number:   HRB1220 \ HRB1940